June 24 – 26, 2026 · Manchester
Event
Agenda
Three days. Thirty-plus speakers. One unmissable week for the SEO industry.
Day 1
June 24
Mastermind Day
Day 2
June 25
VIP Workshop Day
Day 3
June 26
Main Conference Day
24
Mastermind Day
Wednesday, June 24 · BOX Deansgate · Mastermind ticket holders only
Mastermind Ticket
How The Day Works
Bring A Problem. Leave With A Plan.
You'll be put in a small group of 6 people at your level. Every person (including you) gets a turn in the "hot seat" to share the biggest thing they're stuck on. The group helps you fix it. Every speaker from the rest of the week is in the room too, so help is never far away.
6
People In Your Group
45
Mins On Your Problem
30+
Speakers In The Room
Your 45 Minutes In The Hot Seat
1
You Share
Tell the group the problem you're stuck on. Rankings dropped? Struggling to hire? Whatever it is.
2
Group Helps
Your group (and nearby speakers) ask questions, share what worked for them, and pull it apart together.
3
You Leave With A Plan
You walk away with clear next steps. Everyone else does too, once it's their turn.
9:30 AM
30 mins
Check-In
Mastermind Check-In
BOX Deansgate, 2nd floor · grab your badge and coffee, we start at 10 sharp
10:00 AM
30 mins
Morning
Arrive & Meet Your Group
Coffee, quick welcome from Kasra, and we put you in your group of 6.
10:30 AM
Until 1:15 PM
Hot Seats
First Half Of Hot Seats
Three people from your group take their 45 minutes each. Speakers float between groups to jump in and help.
1:15 PM
45 mins
Lunch
Lunch (Included)
Eat with the speakers, keep the conversations going
2:00 PM
Until 4:30 PM
Hot Seats
Second Half Of Hot Seats
The other three people in your group take their turn. By 5pm, everyone has had their problem worked on.
4:30 PM
30 mins
Wrap-Up
Your Next Steps
Each person shares what they're going to do next. You're paired with an accountability partner to keep each other on track.
6:00 PM
Until 11pm
🎉 Evening
Networking Party
Drinks and dinner with all the speakers and your fellow masterminders
These Speakers Will Be In The Room
Every speaker from Day 2 and Day 3 is at the Mastermind Day too. They move between groups, help with hot seats, and hang out at lunch and the party.
Fery Kaszoni
Koray Tugberk Gubur
Dennis Yu
Mads Singers
Victoria Olsina
Pavel Klimakov
Andrew Holland
Oliver Kenyon
Sean Bianco
Emma Jackson
Aaron Branch
Daniel Trick
James Dooley
Michaela Tindale
Alex Drew
Elias Leivadaras
Kalin KarakehayovMastermind ticket required for Day 1 sessions
Lunch & evening party included
Strictly limited to keep groups small
25
VIP Workshop Day
Thursday, June 25 · VIP & Mastermind ticket holders
VIP + Mastermind Ticket
9:00 AM
25 mins
Check-In
VIP Check-In
Early access for VIP & Mastermind holders · beat the queue, grab your badge and coffee
9:25 – 9:30
5 mins
Giveaway
The Go High Level Giveaway
GoHighLevel are giving away AirPods Max 2 to one person in the room, drawn live on the VIP day. You have to be here to win it.
9:30 AM
90 mins
Workshop
AI Automation: Automate Your Tasks With Zero Coding Knowledge
with Fery Kaszoni
How to hand your repetitive work to AI without writing a line of code. The exact workflows Fery uses to automate research, outreach and reporting. How to set it up yourself with no developer.
Hands-On
11:00 AM
15 mins
Break
Coffee & Networking Break
11:15 AM
90 mins
Workshop
Semantic SEO: Building Topical Authority That Ranks
with Koray Tugberk Gubur
What entity-based SEO really is. How to build topical authority. How to rank sites in 2026 using signals that only get stronger over time.
Hands-On
12:45 PM
1 hour
Break
Lunch Break
1:45 PM
90 mins
Workshop
Personal Branding & Knowledge Panels: Getting Recognised by Google
with Craig Campbell, James Dooley & Kasra Dash
How to build a personal brand that ranks and get Google to show a Knowledge Panel for you or your business. The exact signals Google needs to see, and a clear step-by-step plan to become a recognised entity in your niche.
Hands-On
3:15 PM
15 mins
Break
Coffee & Networking Break
3:30 PM
90 mins
Workshop
How to Manage a Scaling SEO Agency
with Mads Singers
How to hire the right people for your SEO agency. How to build a team that gets the work done. How to grow without being stuck doing it all yourself.
Hands-On
5:00 PM
Until 7:30 PM
Wind Down
Break & Freshen Up
7:30 PM
Until 11pm
🎉 VIP Party
ODYS VIP Party
Cloud 23 Bar, floor 23 of the Deansgate hotel · drinks, music and the whole room in one place. On ODYS.
VIP or Mastermind ticket required for workshops
VIP Party is included with VIP and Mastermind tickets
26
Main Conference Day
Friday, June 26 · All ticket holders welcome
All Tickets
9:00 – 9:55
55 mins
Check-In
Check-In & Goodie Bags
Ground Floor
From 9:00 to 10:00, everyone collects their goodie bag, even if you've checked in earlier in the week. This bit's for all of you. Grab your bag, sort your coffee, and get settled. We start at 10, so don't leave it to the last minute.
9:55 – 10:00
5 mins
Giveaway
The Go High Level Giveaway
They're giving away AirPods Max 2 to one person in the room, drawn live. You have to be here to win it, so don't wander off.
10:00 – 10:30
30 mins
Opening Talk
Welcome & Opening: Taking Over AI Overviews
Kasra Dash
Quick welcome to kick off the final day, then straight into it. Kasra shows you how to take over Google's AI Overviews and get your content pulled into the answers people actually see now. What it takes to show up there, and how to do it before your competitors catch on.
10:30 – 11:00
30 mins
Talk
Fame Engineering & AI SEO Rankings
Andrew Holland
Andrew breaks down fame engineering: deliberately building the kind of recognition and authority that makes Google and the AI engines treat you as a name worth ranking. How being known changes the game, and how to manufacture it on purpose rather than wait for it.
11:00 – 11:30
30 mins
Talk
Topical Authority & Google Patents Decoded
Pavel Klimakov
Pavel goes through the Google patents that actually matter and cuts out the ones that don't. What they really tell us about how Google ranks sites, and how that connects to building topical authority.
11:30 – 12:00
30 mins
Networking Break
Coffee & Tea Break
Half an hour to reset. Grab a tea or coffee, get some air, and have a proper chat with the people around you. Sponsors are in the room, so take a walk round before we get back into it.
12:00 – 12:30
30 mins
Talk
One Book, 250+ Pieces of Content
Victoria Olsina
Victoria shows the exact system she used to turn a single book into over 250 pieces of multi-channel content, and the SEO and lead-gen results it produced. You'll see how the pipeline actually works, from the research that anchors it to the Claude-driven automation behind 60 scheduled blog posts, on-brand images at scale, and distribution across LinkedIn and X. Plus the quality checks that keep AI output faithful to the source instead of generic filler.
12:30 – 13:00
30 mins
🎻 Panel Discussion
Agency Growth Panel: Winning Clients & Keeping Them
Mads Singers, Andrew Holland, Daniel Trick & Michaela Tindale
Four people who've built and run agencies get into what actually makes clients trust you, sign with you, and stay. How to scale your marketing without losing the personal touch that won the client in the first place.
13:00 – 14:00
1 hour
Lunch
Lunch Break
Ground Floor
Break for lunch on the ground floor of the hotel. Eat, refuel, and find the people you've been meaning to talk to. Back upstairs after, so keep an eye on the time.
14:00 – 14:30
30 mins
🎻 Panel Discussion
Industry Panel: SEO, Business & Agency
James Dooley, Alex Drew, Sean Bianco & Aaron Branch
An open-floor panel covering SEO, but just as much the business behind it. Running an agency, making money, building something that lasts. You bring the questions, and three of the sharpest people in the room answer them.
14:30 – 15:00
30 mins
Talk
Outranking High DR Sites as a Brand New Website
Sean Bianco
Sean shows you how to beat older, bigger sites when yours has barely launched. No domain authority, no history, no backlink head start, and still climbing past sites that have been around for years. He covers how to structure your content so Google wants to rank it from day one. Useful whether you're starting fresh or launching sites for clients.
15:00 – 15:30
30 mins
Networking Break
Coffee & Tea Break
Half an hour to reset. Grab a tea or coffee, get some air, and have a proper chat with the people around you. Sponsors are in the room, so take a walk round before we get back into it.
15:30 – 16:00
30 mins
Talk
Pipeline & Tracking for SEO Agencies
Emma Jackson
Emma shows you how to fix the pipeline most agencies are quietly leaking money through. How to sharpen your tracking, stop losing deals to broken reporting, and actually see what's working.
16:00 – 16:30
30 mins
Talk
CRO: Converting the Traffic You Already Have
Oliver Kenyon
You've done the hard part and the traffic's landing. Oliver shows you how to turn more of it into actual sales. The simple CRO changes that lift your conversion rate fast, without touching your rankings or spending more on ads.
16:30 – 17:00
30 mins
Talk
Local SEO: Ranking #1 in the Map Pack at Scale
Elias Leivadaras
Elias breaks down how to get to number one in the Google Map Pack and stay there. The part most people get wrong is doing it at scale, so he covers how to repeat it across client after client without the whole thing falling apart.
17:00 – 17:30
30 mins
Networking Break
Coffee & Tea Break
Half an hour to reset. Grab a tea or coffee, get some air, and have a proper chat with the people around you. Sponsors are in the room, so take a walk round before we get back into it.
17:30 – 18:00
30 mins
🎻 Panel Discussion
Semantic SEO & Topical Authority Panel
Koray Tugberk Gubur & Pavel Klimakov
Two of the sharpest minds in semantic SEO on the same stage, getting into topical authority, entity SEO, and what's actually working in 2026. Expect some disagreement, that's the point. Bring your questions. This is the kind of back and forth you won't get from either of them on a stage alone.
18:00 – 18:30
30 mins
Talk
Black Hat SEO in Difficult Industries
Kalin Karakehayov
Kalin gets into the niches most SEOs won't go near. How ranking really works in the hardest, most competitive industries out there, the tactics that move the needle, and the risks that come with them.
18:30 – 18:40
10 mins
🏆 Closing
Closing Notes
Craig and Kasra close out the three days. A proper thank you to the speakers, the sponsors, and everyone who turned up and made it what it was. A few final words before we send you off.
7:00 PM
Until late
🎉 Closing Party
Adsy Conference Closing Party
Junction Manchester · Off-site
Conference afterparty sponsored by Adsy. Remember to take a photo with the Back to the Future DeLorean outside! Food and snacks have been arranged.
All speakers and sessions open to every ticket holder
Networking lunch included with all tickets
Closing Party open to all attendees
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