MozCon vs The Masterminders: Which SEO Conference Delivers More ROI in 2026?
MozCon and The Masterminders are two of the biggest SEO events for 2026. Compare their speakers, prices, and networking perks to see which delivers the best ROI.
When it comes to SEO conferences, MozCon and The Masterminders SEO and Marketing Conference stand out as two of the biggest names for 2026. Both promise high-quality sessions, expert speakers, and valuable networking, but the focus and outcomes are very different. Let’s break down how these two events compare and why The Masterminders continues to attract the industry’s most ambitious operators.
What is MozCon?
MozCon is the annual SEO conference organised by Moz, one of the most well-known names in the SEO software world. Hosted in Seattle, Washington, USA, MozCon brings together SEOs, digital marketers, and data enthusiasts from around the globe.
Date: August 2025 (2026 TBC)
Location: Seattle, Washington, USA
Price: Around $1,299–$1,799 depending on access level
Speakers: Rand Fishkin, Lily Ray, Britney Muller
MozCon Conference Perks
- Inspiring keynotes on SEO, AI, and digital marketing strategy.
- Large-scale networking with thousands of global attendees.
- Strong focus on data, brand building, and ethical SEO.
MozCon is known for its welcoming community atmosphere and high-quality production. Attendees often describe it as an event that sparks creativity and reconnects them with the SEO community. However, it’s primarily a learning-focused event — not necessarily built around collaboration or implementation.
What is The Masterminders SEO and Marketing Conference?
The Masterminders SEO and Marketing Conference is a three-day global event held in Manchester, United Kingdom from 24–26 June 2026. Unlike MozCon’s inspirational format, The Masterminders is built for operators who want execution and measurable results.
Date: 24–26 June 2026
Location: Manchester, UK
Price: £395 General, £595 VIP, £795 Mastermind
Speakers: Kyle Roof, James Dooley, Koray Tugberk Gubur
The Masterminders Conference Perks
- Small-group mastermind sessions focused on real business problems.
- Workshops on SEO systems, automation, lead generation, and AI tools.
- Transparent pricing with no VAT surprises and curated networking groups.
The Masterminders is designed by marketers for marketers. Every session is led by people actively building agencies, scaling sites, and testing SEO systems in real time. It’s not about motivation — it’s about measurable growth and collaboration with people who are actually doing it.
Ticket Pricing and Experience Comparison
| Feature | MozCon | The Masterminders |
|---|---|---|
| Location | Seattle, Washington, USA | Manchester, United Kingdom |
| Price | $1,299–$1,799 (excl. tax) | £395–£795 (no VAT added) |
| Duration | 3 days | 3 days |
| Speakers | Rand Fishkin, Lily Ray, Britney Muller | Kyle Roof, James Dooley, Koray Tugberk Gubur |
| Networking | Open community and large events | Small curated mastermind groups |
| Focus | Education and inspiration | Implementation and measurable ROI |
If you’re exploring which SEO events are worth your time and travel budget this year, check out our detailed roundup of the best SEO conferences happening across the UK, Europe, and beyond. It includes Chiang Mai SEO, SEO Estonia, BrightonSEO, and of course, The Masterminders — the conference that’s redefining what a marketing event can be.
Speaker and Content Focus
While MozCon focuses on sharing new SEO theories, algorithm research, and community insights, The Masterminders prioritises growth frameworks that can be implemented immediately. You’ll find more actionable discussions on lead generation, automation, and revenue-building rather than high-level trends.
In short, MozCon inspires, but The Masterminders implements. The difference is in the execution and the calibre of people you meet.
Networking and Community
MozCon attracts thousands of attendees, offering a vibrant community and great visibility for brands. However, with that scale comes less personal interaction. The Masterminders caps attendance intentionally, ensuring every attendee connects with decision-makers and growth-minded peers. It’s about quality over quantity.
Who Should Attend Each?
- MozCon is ideal for in-house marketers, beginners, and teams looking for inspiration.
- The Masterminders is built for entrepreneurs, agency owners, and operators focused on execution and growth.
Final Verdict: The Masterminders vs MozCon
Both conferences offer valuable experiences, but they cater to different goals. If you want to learn, meet peers, and feel inspired, MozCon is a great fit. If you want measurable ROI, deep collaboration, and strategies you can apply the next day, The Masterminders wins every time.
The Masterminders SEO and Marketing Conference 2026 is the event where real operators share systems, not theories. It’s where agencies scale, partnerships form, and marketers evolve. Get your ticket now to join the world’s most actionable SEO conference.